Insider Interviews: Media and Marketing Pros

Media, Marketing, Advertising and Entertainment executives give an insider’s view of the business of the industry. Compelling conversations on creating TV, advertising, audio, research and more, with host, E.B. Moss.

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OAAA’s Anna Bager on Out of Home Improvement

Posted December 20, 202100:29:25

For the past several years, Out of Home advertising (OOH) had back-to-back growth. Then, like so many changes in our daily habits, travel slowed, media...

How Elevator Advertising Survived 2021’s Ups and Downs

Posted December 16, 202100:30:56

Marc Kidd, CEO of Captivate, lost sleep thinking about the lost foot traffic in office buildings when the pandemic hit. After all, his company specializes...

Using Original Podcasts to Build Brand Relationships

Posted December 2, 202100:36:22

Podcast pro Steve Pratt, VP and Co-Founder of the multi-award winning Pacific Content, told me his company no longer makes branded podcasts. They haven't...

Innovations in Leveraging Audio

Posted November 18, 202100:36:12

Bart Roselli of Veritone One has seen the audio space grow exponentially in his over 15 years of media, marketing strategy, and account management experience....

Cadillac CMO Melissa Grady Dias on Marketing a Maverick (with heart)

Posted November 4, 202100:43:10

CMO Melissa Grady Dias tells Insider Interviews host, E.B. Moss, why Cadillac is like the maverick of GM brands but is still infused with corporate...